Schaaf Akademie – Website-Relaunch & Beratungsplattform
A strategic, technical and visual rebuild of the Schaaf Akademie web presence: two competing domains and a repurposed shop system became one focused, conversion-oriented care advisory platform on Next.js.
Über das Projekt
The previous presence was split across two domains (schaaf-akademie.de and .com) and ran on a JTL shop — with login, shopping basket and a price footer front and centre, even though the business is about personal care advice, the mandatory advisory visits under § 37.3 SGB XI (German long-term care law), continuing education and first-aid training. We repositioned the brand, consolidated the domains, built a user-centred hub-and-spoke information architecture with its own SEO landing page per audience, and reworked the content both editorially and in substance — delivered as a fast, mobile-first Next.js website.
Features & Funktionen
Herausforderung
Two competing domains, a repurposed shop system and heavily legalistic copy kept the real expertise — 25+ years of nursing experience, home visits, officially recognised advisory services — from coming across as a trustworthy advisory brand.
Unsere Lösung
One central domain, a clear information architecture with a dedicated landing page per search intent, and an empathetic, modern brand presence on Next.js — consistently geared towards getting people to make contact.
Ergebnisse
One consolidated brand and SEO domain instead of two competing presences
Clear user journeys for care advice, training and B2B instead of generic shop logic
Expertise and trust made visible instead of buried in body copy
A technical basis for measuring conversion and SEO after go-live
Technologies used
Sub-Projects
Domain-Konsolidierung & technisches SEO
2026
Two competing domains (schaaf-akademie.de and .com) merged into one authoritative main domain, with the technical SEO foundation restored.
Next.js
React
TypeScript
Tailwind CSS+2Informationsarchitektur & SEO-Landingpages
2026
A generic shop navigation became a user-centred hub-and-spoke architecture, with a dedicated landing page for every audience and search intent.
Next.js-Frontend & Markenauftritt
2026
A trust-building advisory brand instead of shop styling: a fast, mobile-first Next.js frontend with a clear visual hierarchy and a consistent conversion focus.
Next.jsReactTypeScriptTailwind CSS+2Content-Redaktion & E-E-A-T
2026
Content reworked for substance and language on a YMYL topic: clear, empathetic copy and a visible architecture of expertise and trust.