Next.js-Frontend & Markenauftritt
A trust-building advisory brand instead of shop styling: a fast, mobile-first Next.js frontend with a clear visual hierarchy and a consistent conversion focus.
Über das Projekt
The login, basket and price footer of the old JTL shop made a care advisory service look like an interchangeable online store — disorienting rather than reassuring for relatives in a stressful situation. We rebuilt the presence as a Next.js 16 / React 19 application with TypeScript, Tailwind CSS 4 and Framer Motion: server-rendered for fast page loads, with an unambiguous visual hierarchy (value proposition → primary action → proof of trust → process → contact) and a calm, empathetic tone in both imagery and text. Because usage is predominantly mobile, the phone number, call-back button and service area are visible immediately (sticky contact bar); the call-back form was cut back to the essentials (name, phone, topic, preferred time, privacy consent) instead of superfluous company and fax fields. Deployment runs on Railway, automatically on every push to main.
Features & Funktionen
Herausforderung
The shop styling (login, basket, prices) crowded out the actions that actually mattered and did not fit a trust-sensitive advisory service; user guidance followed the technology rather than the user.
Unsere Lösung
A modern, empathetic brand presence on Next.js with a clear visual hierarchy, a sticky contact bar, a pared-back call-back form and consistently fast, mobile-first user guidance.
Ergebnisse
The presence now reads as a trustworthy advisory brand rather than a shop
Noticeably faster page loads than the old JTL basis
Getting in touch is one tap away on mobile
Technologies used
