Privacy Policy — SW Business Solutions

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you.

2. Data Controller

The data controller for data processing on this website is:

SW Business Solutions
Steven Weißheimer
Hinter den Höfen 4
15859 Storkow (Mark)
Deutschland

E-Mail: info@sw-business-solutions.de
Telefon: +49 (0) 336 78 417 855

3. Data Collection on This Website

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided, will be stored for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The legal basis for processing is Art. 6 para. 1 lit. b GDPR (contract initiation) or Art. 6 para. 1 lit. f GDPR (legitimate interest in answering inquiries). The data will be deleted after final processing of your inquiry, but at the latest after 6 months.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: browser type and browser version, operating system used, referrer URL, time of the server request, and IP address. This data is not merged with other data sources.

Analytics and Third-Party Services

This website uses consent-based services (in particular Google Analytics and Google Ads). These are only loaded and only set cookies after you have given explicit consent via our cookie banner (Art. 6(1)(a) GDPR, Section 25(1) TTDSG). Until you consent, no analytics or marketing cookies are set, thanks to Google Consent Mode v2. You can withdraw your consent at any time with future effect via the cookie settings.

Google Analytics 4

Subject to your consent, we use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (for users in the EEA; otherwise Google LLC, USA). Google Analytics uses cookies and similar technologies to analyse the use of the website – including a truncated IP address, device and browser information, pages visited, time on page and referrer. The IP address is truncated before analysis (IP anonymisation). Transfer to the USA cannot be ruled out; Google is certified under the EU-US Data Privacy Framework, supplemented by Standard Contractual Clauses (SCCs). A data processing agreement has been concluded with Google. The legal basis is your consent (Art. 6(1)(a) GDPR, Section 25(1) TTDSG), which you can withdraw at any time.

Google Ads (Conversion Tracking & Remarketing)

Subject to your consent, we use Google Ads, a service provided by Google Ireland Limited, including conversion tracking and, where applicable, remarketing. If you reach our website via a Google ad, a cookie may be set so that we can measure which ads lead to enquiries, downloads or bookings. Pseudonymous usage and interaction data is processed and transmitted to Google; transfer to the USA is possible (EU-US Data Privacy Framework, supplemented by SCCs). The legal basis is your consent (Art. 6(1)(a) GDPR, Section 25(1) TTDSG). You can withdraw your consent at any time via the cookie settings and disable personalised advertising in your Google account settings.

Meta Pixel (Facebook/Instagram)

Subject to your consent, we use the Meta Pixel, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. It enables us to re-engage visitors to our website with advertising on Facebook and Instagram (remarketing) and to measure ad performance. Pseudonymous usage data (e.g. pages visited, device/browser information) is processed via cookies and transmitted to Meta; transfer to the USA is possible (EU-US Data Privacy Framework, supplemented by Standard Contractual Clauses). A joint controllership agreement pursuant to Art. 26 GDPR is in place. The legal basis is your consent (Art. 6(1)(a) GDPR, Section 25(1) TTDSG), which you can withdraw at any time via the cookie settings.

LinkedIn Insight Tag

Subject to your consent, we use the LinkedIn Insight Tag, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. It is used to re-engage visitors to our website with advertising on LinkedIn and to evaluate campaigns. Pseudonymous data (including URL, referrer, device/browser information, truncated IP address) is processed via cookies and transmitted to LinkedIn; transfer to the USA is possible (EU-US Data Privacy Framework, supplemented by Standard Contractual Clauses). The legal basis is your consent (Art. 6(1)(a) GDPR, Section 25(1) TTDSG), which you can withdraw at any time via the cookie settings.

4. Your Rights (Art. 15–22 GDPR)

You have the following rights regarding your personal data: right of access (Art. 15 GDPR), right to rectification (Art. 16 GDPR), right to erasure (Art. 17 GDPR), right to restriction of processing (Art. 18 GDPR), right to data portability (Art. 20 GDPR), and right to object (Art. 21 GDPR). For these and further questions on the subject of personal data, you can contact us at any time.

You also have the right to lodge a complaint with the competent supervisory authority (Art. 77 GDPR). The competent supervisory authority for data protection matters is the State Commissioner for Data Protection and Freedom of Information of Brandenburg (LDA), Stahnsdorfer Damm 77, 14532 Kleinmachnow, Germany.

5. Cookies

This website uses cookies and similar technologies. Technically necessary cookies ensure the operation of the website and do not require consent (Section 25(2) TTDSG). Analytics and marketing cookies (e.g. for Google Analytics and Google Ads) are only set after your explicit consent via our cookie banner (Section 25(1) TTDSG, Art. 6(1)(a) GDPR). On your first visit you can make your selection per category (necessary, statistics, marketing). We use Google Consent Mode v2: until you consent, no consent-requiring cookies are set. You can change or withdraw your consent at any time with future effect via the cookie settings.

6. Hosting and Third-Country Transfer

This website is hosted by Railway (Railway Corp., 156 2nd St, San Francisco, CA 94105, USA). When you visit the website, technical connection data is automatically processed. This is done on the basis of our legitimate interests in the secure and efficient provision of this website (Art. 6(1)(f) GDPR). Railway has joined the EU-US Data Privacy Framework; in addition, Standard Contractual Clauses (SCCs) pursuant to Art. 46(2)(c) GDPR have been agreed. A data processing agreement (DPA) has been concluded with Railway.

Parts of our infrastructure (in particular server and database operations) are operated by Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany, in data centres within the European Union. No transfer to a third country takes place in this respect. A data processing agreement (DPA) pursuant to Art. 28 GDPR has been concluded with Hetzner. The legal basis is our legitimate interest in secure and efficient operation (Art. 6(1)(f) GDPR).