GEO – Generative Engine Optimisation | Visible in AI answers

Generative Engine Optimization (GEO)

Generative engine optimisation (GEO) makes your business visible in AI answer engines such as ChatGPT, Perplexity, Google AI Overviews and Gemini. We shape your content so that AI systems cite you as a trustworthy source — the counterpart to SEO in the age of generative search.

Overview

More and more people no longer google; they ask ChatGPT, Perplexity or Gemini. These AI systems answer questions directly — and decide for themselves which sources to cite. Generative engine optimisation makes sure your business appears in those AI answers. We combine structured data, clear entity definitions, citable content and technical accessibility so that large language models understand your brand, trust it and recommend it. GEO complements classic SEO: where SEO targets a position in the list of links, GEO targets a mention in the generated answer itself.

Benefits

Visibility in AI answers — get cited as a source in ChatGPT, Perplexity, Google AI Overviews and Gemini, exactly where your customers increasingly search.

Trust through citation — AI systems name their sources. Being mentioned as an expert strengthens your authority and how your brand is perceived.

Built for what is coming — generative search is growing fast. Optimising early secures visibility before competitors catch up.

Synergy with SEO — GEO and SEO reinforce each other: structured data and high-quality content pay into both channels.

Qualified referrals — AI answers deliver pre-filtered, ready-to-buy prospects straight to your offering.

Measurable AI presence — we track which prompts surface your brand, and in which AI systems.

Our Process

GEO Audit

Analysis of whether and how AI systems currently represent your company — including real prompt tests across ChatGPT, Perplexity and Gemini.

Entity & Topic Strategy

Definition of the entities, topics and questions for which you should appear in AI answers.

Structured Data & Content

Building citable content with Schema.org markup (JSON-LD), clear definitions and FAQ/How-To structures that LLMs can reliably extract.

Technical Accessibility

Ensuring that AI crawlers such as GPTBot, PerplexityBot and Google-Extended can reach and correctly interpret your content.

AI Citation Monitoring

Continuous tracking of which prompts cite your brand in which AI systems, with regular reporting.

Frequently Asked Questions

What is the difference between GEO and SEO?

SEO optimizes for classic search engine rankings (the link list on Google). GEO (Generative Engine Optimization) optimizes for being cited in the answers of generative AI systems such as ChatGPT, Perplexity, Google AI Overviews and Gemini. Both complement each other: GEO builds on many SEO fundamentals (structured data, high-quality content) but targets the AI answer instead of the link.

Which companies benefit from GEO?

GEO is worthwhile for any company whose audience increasingly uses AI assistants for research — especially in B2B, for consulting-intensive services and products that need explanation. Appearing as a source in AI answers builds trust and generates qualified inquiries before competitors become visible there.

How do you make content visible to AI answer engines?

Through citable, clearly structured content: unambiguous definitions, FAQ and How-To formats, Schema.org markup (JSON-LD), consistent entities (name, offering, location), trust signals (E-E-A-T) and technical accessibility for AI crawlers such as GPTBot and PerplexityBot. We structure your content so that LLMs can reliably extract and correctly attribute it.

Can GEO success be measured?

Yes. We regularly test real prompts in ChatGPT, Perplexity, Gemini and Google AI Overviews and document whether and how your brand appears, which content is cited and how presence develops over time. We additionally analyze referral traffic from AI systems in your analytics.

Interested?

Interested in our Generative Engine Optimization (GEO) service? Contact us for a free initial consultation.

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